10 Tips for Social Media Marketing

Social Media Marketing Tips

Written by Kalleigh O'Togher

Kalleigh is the founder and CEO of Zealous Social.  Her expertise in marketing comes from years of serving small and mid-size business owners in service and retail industries.

07/27/2020

How to use Social Media for marketing your business.

Every business today needs to be on at least one social platform. It doesn’t matter what type of business you have. It’s sound business in today’s world.

Social platforms connect your business with your target market and builds your brand. This boosts sales. If people can’t find information on your business, they won’t become customers.

They use social platforms to ask questions about your products and services and get feedback from other social users about you. It also builds brand loyalty.

The other benefits of social media is that you can keep your customers up-to-date on your business, earn media coverage, get noticed at events and find out what your competition is doing that you aren’t.

You are able to improve your business practices thru feedback and analytics.

Here’s a list for getting started on social channels:

Checklist for your Social Media marketing

1. Pick your social channels that fit your business, not just because they’re popular

Consider which channels make the most sense based on your industry and audience. If you’re a business it might be LinkedIn but if you’re a local business it could be Facebook or Instagram.

2. Complete your social account profiles

Make your business easier to find in search results and show off your brand identity with a fully   developed profile. Make sure its consistent on each social platform

3. Be active with other businesses, brands and groups

Show you’re an active participant by commenting on other posts or groups. Get inspiration on how to use the social platform by following your competitors or other businesses your interested in.

4. Track your mentions

Make sure when someone interacts with your page or group that you follow-up quickly and consistently so your followers and fans see that you’re active on that platform.

5. Define your content strategy

What’s your marketing goals? Determine the best approach to content and hashtags you use based on that goal.

6. Plan your content ahead with a calendar

Use a social planning calendar to plan & schedule your content in advance to keep your audience engaged & to ensure you’re consistent in when you post.

7. Engage with others online

Social media is for conversations so make sure you consistently take the time to reach out & connect with your followers & potential new fans regularly.

8. Define your brand voice

Make sure your brand voice is distinctive & consistent to reinforce your brand identity. You want your followers to understand who you are, not get confused by conflicting messages.

9. Promote your social channels

Although social channels will get you followers – you should also be promoting your profiles on other marketing channels (ie: your website, industry blog posts or tweets that are relevant to your industry – respond/retweet them).

10. Monitor your social presence with analytics

Once your profiles are setup, use analytics & reporting to keep an eye on your growth. This will let you know how your doing and what areas you need to work on. There are many social media management tools out there to use. Make sure you get one that works for your business’ needs.

For more information, check out How to use Social Media for your Business.


Are you ready to leap ahead of your competitors and become the “Social Media King/Queen” in your industry?

Want to see your search engine rankings and traffic soar? Not ready to try it alone?

Contact us and we’ll get you on the right path.


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