7 Tips To Get Started With Search Engine Optimization

7 tips to get started with search engine optimization

Written by Kalleigh O'Togher

Kalleigh is the founder and CEO of Zealous Social and The Growth Fix. Her expertise in sales and marketing comes from 25 years of working with, and coaching, mid-size businesses in the trades, services and retail industries.

October 1, 2020

No matter what sort of website you run, it’s essential that it’s optimized for search engines. Without SEO, your site will struggle to locate a target market. I’ve assembled a list of tips that will help you get your website prepared for online search engines and increase your search engine website traffic.

Tips #1 – Site Link Hyphens

For search engine optimization, you should utilize a hyphen in your internet site links, as opposed to the underscore. The reason for this is that Google is particular in the results it returns. You will have better results when utilizing the hyphen over the underscore and will, subsequently, obtain more traffic to your website.

Tip #2 – Website Structure

One method of obtaining greater search engine visibility is to design your website after a blog site. Blogs written today are geared for their audience – to provide value and answer their questions/pain points. They are also optimized for online search engines by utilizing web links within the website, fresh material, variety of pages, and headers to place keywords.

 Tip #3 – Keywords

While having pertinent keywords is key to your SEO, it is incredibly crucial not to pack your website pages with keywords. Search engines take note of website pages that are overly packed with keywords as a means to obtain higher search result positions and will penalize those sites accordingly. Make sure your web page does not fall under this category. You do not want your website penalized.

Tip #4 – File Extensions

When it comes to search engine optimization, your URL file extension does not matter. You can use HTML, PHP, asp, etc. Any of these variations won’t make a difference regarding how your SEO is ranked. In general, you can pick whatever works best for your website and what you intend to do with it.

Tip #5 – Get the Word Out

When you first introduce your brand-new website, send out a press release to media in your area who cover local businesses, trade magazines that include your industry, the local chamber of commerce or local Facebook pages/groups for your city. If already you have an established website, do a “remodel” and send out a news release for your new and improved site. You would be amazed by the number of local news or trade magazines that have space booked for just these types of tales. It provides a link to your website and gets the word out about your business to potential customers.

Tip #6 – Image Tags and File Name

Incorporate your keywords and search phrases right into your image tags as well as file names if you are making use of photos on your website. By doing so, you are describing what your images and page are all about to search engines and anyone with accessibility issues when they use screen readers or voice translators on your site. Image tags will also improve your chances of ranking in image searches.

Tip #7 – Fresh Content

Add fresh, quality web content to your website regularly as an excellent method to boost your search engine rankings. Brand new and updated content that provides value will increase the chances of your website appearing in search queries. Having fresh content makes your site seem more relevant and up to date, which will enhance the chances of individuals linking to it and improving your search engine rankings.


Seo is something every website owner should be well-informed about. Thanks to this article, you now have some ways to implement basic SEO strategies to ensure that your website’s search engine rankings can start to improve. If you follow these suggestions, you will start to see some new traffic on your website through search engine inquiries.

Without search engine optimization, your website may fail to locate an audience. Let me know how these tips worked for your website’s SEO. If, after reading these tips, you’d rather just let someone else do the heavy lifting then get in touch. I’d be happy to help.

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