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How to Respond to Negative Customer Reviews – 25 Tips (and Why You Should)
In today’s digital world it’s impossible to please everyone. That’s just a fact. All business owners will, at one point or another, have to deal with negative customer reviews. No matter how hard you work at pleasing your customers and delivering exceptional customer...
How To Get Blog Traffic Growth in 2021
Blogs are an integral part of your content marketing system and are considered top of the funnel or research stage information pages. Customers are trying to find a solution to their problem, and they are Googling to find it. You need to increase your blog traffic and...
Sales Calls Can Be Terrifying Until You Do It
Sales has a bad reputation, and it's a skill many entrepreneurs fail at. Why? There is a long-standing belief that salespeople are dishonest and unethical. It has become an inherent belief that a salesperson lies, pressures people to buy whether they can afford it or...
Why Citations Matter for Local Search Results
If you have a storefront or service a geographical area then you need to do local SEO. You want visibility in local search results on Google. Citations are a key factor and when done correctly can lead to improved local search result rankings for customers looking for...
Why You Should Hire a Website Designer, Not DIY
I've been guiding people to create websites since 2014, and the biggest mistake people make is not investing in their website. You should always hire a website designer, not do it yourself, for the reasons I'm going to state below. This blog will be blunt, and some...
How to Get Leads and Customers for Your Business
Even with the best product or service, your business is doomed to fail if you don't get leads and customers. This article explains the attract, engage, convert (A.E.C.) formula to generate more leads and customers right now. You started your business to pursue your...
7 Tips To Get Started With Search Engine Optimization
No matter what sort of website you run, it's essential that it's optimized for search engines. Without SEO, your site will struggle to locate a target market. I’ve assembled a list of tips that will help you get your website prepared for online search engines and...
How To Build Your Authority on Social Media
There are Four (4) Media Types to Use to Build Your Authority on Social Media We have to accept the fact that content is the digital currency right now. To establish your authority, you obviously have to be the best in your field and show it. There’s a process for...
10x Your Conversions Using Emotional Intelligence
You're not sure why your website, emails and landing pages aren’t working. Use emotional intelligence or human-centric messaging to increase your conversions. This blog is for you if you want to feel more confident every time you create new marketing material...
How to advertise on Facebook
Is it worth it to advertise on Facebook? This article is for anyone looking to bring in more revenue for their business using Facebook ads. Maybe you’ve just opened an online e-commerce store and are looking for ways to generate your first sales. Or you have a...
How To Setup A Facebook Business Page
Every business today should have a Facebook business page. You should not be using your personal page to build your business. We see a lot of small businesses using their personal page and we don’t recommend that. You want to keep them separate. As you grow...
About me
For the past 25 years, I have been doing sales and marketing for businesses in the services and retail industries.
Kalleigh O’Togher
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