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How to Collect and Respond to Customer Reviews
With the advent of the Internet and the exponential growth of e-commerce, collecting customer reviews has increased. Earlier, most businesses only relied on personal interaction with customers to derive their feedback. However, today there are numerous ways for both...
How to Find Sales Leads on LinkedIn
Using LinkedIn to find sales leads LinkedIn is a professional networking site with over 706 million members in 200 countries and regions worldwide. LinkedIn CEO Jeff Weiner has said he wants LinkedIn to be the home of all working professionals across the world, and be...
3 Google PPC Ads Results You Should Care About
Imagine if, for every dollar you invested in advertising, you received two dollars in return? According to Google’s Economic Impact Report, that’s exactly what Google Ads can do for a business. Sure, this is just an average. But it illustrates the game-changing power...
Human Authentic Connections In Your Sales Using Behavioural Targeting
How to get more qualified leads using emotional brand intelligence (E.B.I.) to open new opportunities. Table of Content Human to Human connectionE.B.I. DefinitionWhy Automation Kills salesHigh-Performance Attitude Mind ShiftBuilding from ZeroConclusion How this E.B.I....
8 Steps to Increase Your Sales
Sales can be challenging and complex but businesses who increase their sales took deliberate steps based on proven sales principles and techniques. Increase your sales using these 8 steps: Understand Principles of Sales CycleIdentify your expertiseCreate your...
Does the idea of marketing cause you heartburn?
Most business owners get heartburn just thinking about marketing and sales. They don't want to deal with it, so they ignore it or do a half-hearted attempt. This is why so many businesses fail. Most business owners are "Technicians.” They know their product/service...
How to Set-up Google My Business (GMB) and Link Location Extensions in Google Ads
Google Ads Accounts Since Google launched Google Ads in October of 2000, it accounts for 70.9% of their revenue, which now amounts to $160 billion U.S. dollars. It was once a low-cost option for businesses to attract leads and grow revenue. It now has more than 1...
A Guide for Voice Search SEO (VSEO) Optimization in 2020
SEO Optimization for Voice Search Websites now need to be SEO (Search Engine Optimization) optimized for Voice Search. It's on the rise, and this trend isn't going away. If your website isn't SEO optimized for smartphones, Cortana, Alexa or Google Home, you're missing...
Learn about the new Facebook Shops for your business
Facebook and Instagram shops have been around for a while now. In the past, they were geared towards physical products for online retail stores (i.e., clothing, electronics, etc.), but that's now changing. Facebook is planning on rolling out tools for service-based...
How to Create your Targeted Buyer Persona for your Business.
In order to target the right customer for your business you need to determine what your ideal buyer’s persona or characteristics are. Personas help you understand your customers and targeted audience (potential customers) better so you can focus all your marketing...
How to use Social Media for your Business
What Exactly is Social Media Marketing? Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs center on efforts to create quality, relevant content that attracts attention and...
About me
For the past 25 years, I have been doing sales and marketing for businesses in the services and retail industries.
Kalleigh O’Togher
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