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How to Respond to Negative Customer Reviews – 25 Tips (and Why You Should)
In today’s digital world it’s impossible to please everyone. That’s just a fact. All business owners will, at one point or another, have to deal with negative customer reviews. No matter how hard you work at pleasing your customers and delivering exceptional customer...
Seven Marketing Trends To Follow in 2021
Feel overwhelmed, uncertain and a little out of whack in your business with all that’s going on right now? Not sure how to adjust your campaigns to meet the new marketing trends for 2021? Should you keep calm and carry on? Or should you join the crowds and buy ALL the...
Website Content Matters – Here’s 6 Copywriting Tips
Most website content sucks because it's written for the business, not for the customer. Your website copywriting needs to talk like a human and have a sincere desire to inform and address your customers' needs. They don't care about you. They care about...
How To Get Blog Traffic Growth in 2021
Blogs are an integral part of your content marketing system and are considered top of the funnel or research stage information pages. Customers are trying to find a solution to their problem, and they are Googling to find it. You need to increase your blog traffic and...
Sales Calls Can Be Terrifying Until You Do It
Sales has a bad reputation, and it's a skill many entrepreneurs fail at. Why? There is a long-standing belief that salespeople are dishonest and unethical. It has become an inherent belief that a salesperson lies, pressures people to buy whether they can afford it or...
Why Citations Matter for Local Search Results
If you have a storefront or service a geographical area then you need to do local SEO. You want visibility in local search results on Google. Citations are a key factor and when done correctly can lead to improved local search result rankings for customers looking for...
Why You Should Hire a Website Designer, Not DIY
I've been guiding people to create websites since 2014, and the biggest mistake people make is not investing in their website. You should always hire a website designer, not do it yourself, for the reasons I'm going to state below. This blog will be blunt, and some...
How to Get Leads and Customers for Your Business
Even with the best product or service, your business is doomed to fail if you don't get leads and customers. This article explains the attract, engage, convert (A.E.C.) formula to generate more leads and customers right now. You started your business to pursue your...
7 Tips To Get Started With Search Engine Optimization
No matter what sort of website you run, it's essential that it's optimized for search engines. Without SEO, your site will struggle to locate a target market. I’ve assembled a list of tips that will help you get your website...
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About me
For the past 20 years, I have been doing sales training and marketing services for businesses in the services, trades, green industry and legal fields.
Kalleigh O’Togher