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How to use Human Behavioural Targeting to Speak to Your Customers
The digital age is dominated by banner blindness. Visitors to a site, unconsciously or consciously, ignore unrelated advertisements. Instead, they are more attentive towards tailored digital experiences that address their wants and needs. This is what human...
Does the idea of marketing cause you heartburn?
Most business owners get heartburn just thinking about marketing and sales. They don't want to deal with it, so they ignore it or do a half-hearted attempt. This is why so many businesses fail. Most business owners are "Technicians.” They know their product/service...
How to Set-up Google My Business (GMB) and Link Location Extensions in Google Ads
Google Ads Accounts Since Google launched Google Ads in October of 2000, it accounts for 70.9% of their revenue, which now amounts to $160 billion U.S. dollars. It was once a low-cost option for businesses to attract leads and grow revenue. It now has more than 1...
A Guide for Voice Search SEO (VSEO) Optimization in 2020
SEO Optimization for Voice Search Websites now need to be SEO (Search Engine Optimization) optimized for Voice Search. It's on the rise, and this trend isn't going away. If your website isn't SEO optimized for smartphones, Cortana, Alexa or Google Home, you're missing...
Learn about the new Facebook Shops for your business
Facebook and Instagram shops have been around for a while now. In the past, they were geared towards physical products for online retail stores (i.e., clothing, electronics, etc.), but that's now changing. Facebook is planning on rolling out tools for service-based...
How to Create your Targeted Buyer Persona for your Business.
In order to target the right customer for your business you need to determine what your ideal buyer’s persona or characteristics are. Personas help you understand your customers and targeted audience (potential customers) better so you can focus all your marketing...
How to use Social Media for your Business
What Exactly is Social Media Marketing? Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs center on efforts to create quality, relevant content that attracts attention and...
10 Tips for Social Media Marketing
How to use Social Media for marketing your business. Every business today needs to be on at least one social platform. It doesn’t matter what type of business you have. It’s sound business in today’s world. Social platforms connect your business with your target...
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About me
For the past 20 years, I have been doing sales training and marketing services for businesses in the services, trades, green industry and legal fields.
Kalleigh O’Togher