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How To Build Your Authority on Social Media
There are Four (4) Media Types to Use to Build Your Authority on Social Media We have to accept the fact that content is the digital currency right now. To establish your authority, you obviously have to be the best in your field and show it. There’s a process for...
10x Your Conversions Using Emotional Intelligence
You're not sure why your website, emails and landing pages aren’t working. Use emotional intelligence or human-centric messaging to increase your conversions. This blog is for you if you want to feel more confident every time you create new marketing material...
How to advertise on Facebook
Is it worth it to advertise on Facebook? This article is for anyone looking to bring in more revenue for their business using Facebook ads. Maybe you’ve just opened an online e-commerce store and are looking for ways to generate your first sales. Or you have a...
How To Setup A Facebook Business Page
Every business today should have a Facebook business page. You should not be using your personal page to build your business. We see a lot of small businesses using their personal page and we don’t recommend that. You want to keep them separate. As you grow...
How to Find Sales Leads on LinkedIn
Using LinkedIn to find sales leads LinkedIn is a professional networking site with over 706 million members in 200 countries and regions worldwide. LinkedIn CEO Jeff Weiner has said he wants LinkedIn to be the home of all working professionals across the world, and be...
3 Google PPC Ads Results You Should Care About
Imagine if, for every dollar you invested in advertising, you received two dollars in return? According to Google’s Economic Impact Report, that’s exactly what Google Ads can do for a business. Sure, this is just an average. But it illustrates the game-changing power...
Human Authentic Connections In Your Sales Using Behavioural Targeting
How to get more qualified leads using emotional brand intelligence (E.B.I.) to open new opportunities. Table of Content Human to Human connectionE.B.I. DefinitionWhy Automation Kills salesHigh-Performance Attitude Mind ShiftBuilding from ZeroConclusion How this E.B.I....
8 Steps to Increase Your Sales
Sales can be challenging and complex but businesses who increase their sales took deliberate steps based on proven sales principles and techniques. Increase your sales using these 8 steps: Understand Principles of Sales CycleIdentify your expertiseCreate your...
Does the idea of marketing cause you heartburn?
Most business owners get heartburn just thinking about marketing and sales. They don't want to deal with it, so they ignore it or do a half-hearted attempt. This is why so many businesses fail. Most business owners are "Technicians.” They know their product/service...
How to Set-up Google My Business (GMB) and Link Location Extensions in Google Ads
Google Ads Accounts Since Google launched Google Ads in October of 2000, it accounts for 70.9% of their revenue, which now amounts to $160 billion U.S. dollars. It was once a low-cost option for businesses to attract leads and grow revenue. It now has more than 1...
A Guide for Voice Search SEO (VSEO) Optimization in 2020
SEO Optimization for Voice Search Websites now need to be SEO (Search Engine Optimization) optimized for Voice Search. It's on the rise, and this trend isn't going away. If your website isn't SEO optimized for smartphones, Cortana, Alexa or Google Home, you're missing...
About me
For the past 20 years, I have been doing sales and marketing for small and mid-size businesses in the services and retail industries.
Kalleigh O’Togher
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