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Why Social Media works for Trades – 5 Tips
Social Media has become one of the most potent tools to bring business to your trades. With advertising options rising, more accessible, and easier to understand, there is no point in shying away from establishing a significant social media presence. But establishing...
10 Traits of a Highly Successful Salesperson
A great salesperson encompasses many traits in their career to become highly successful. Here is a list of the top 10 traits a great salesperson cultivates: 1. Speak to your clients’ needs, not your own.2. Understand your clients’ value system.3. Listen, really...
Seven Marketing Trends To Follow in 2021
Feel overwhelmed, uncertain and a little out of whack in your business with all that’s going on right now? Not sure how to adjust your campaigns to meet the new marketing trends for 2021? Should you keep calm and carry on? Or should you join the crowds and buy ALL the...
Website Content Matters – Here’s 6 Copywriting Tips
Most website content sucks because it's written for the business, not for the customer. Your website copywriting needs to talk like a human and have a sincere desire to inform and address your customers' needs. They don't care about you. They care about...
How To Get Blog Traffic Growth in 2021
Blogs are an integral part of your content marketing system and are considered top of the funnel or research stage information pages. Customers are trying to find a solution to their problem, and they are Googling to find it. You need to increase your blog traffic and...
Sales Calls Can Be Terrifying Until You Do It
Sales has a bad reputation, and it's a skill many entrepreneurs fail at. Why? There is a long-standing belief that salespeople are dishonest and unethical. It has become an inherent belief that a salesperson lies, pressures people to buy whether they can afford it or...
Why Citations Matter for Local Search Results
If you have a storefront or service a geographical area then you need to do local SEO. You want visibility in local search results on Google. Citations are a key factor and when done correctly can lead to improved local search result rankings for customers looking for...
Why You Should Hire a Website Designer, Not DIY
I've been guiding people to create websites since 2014, and the biggest mistake people make is not investing in their website. You should always hire a website designer, not do it yourself, for the reasons I'm going to state below. This blog will be blunt, and some...
How to Get Leads and Customers for Your Business
Even with the best product or service, your business is doomed to fail if you don't get leads and customers. This article explains the attract, engage, convert (A.E.C.) formula to generate more leads and customers right now. You started your business to pursue your...
7 Tips To Get Started With Search Engine Optimization
No matter what sort of website you run, it's essential that it's optimized for search engines. Without SEO, your site will struggle to locate a target market. I’ve assembled a list of tips that will help you get your website prepared for online search engines and...
How To Build Your Authority on Social Media
There are Four (4) Media Types to Use to Build Your Authority on Social Media We have to accept the fact that content is the digital currency right now. To establish your authority, you obviously have to be the best in your field and show it. There’s a process for...
About me
For the past 20 years, I have been doing sales and marketing for small and mid-size businesses in the services and retail industries.
Kalleigh O’Togher
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