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Top 5 Email Automation Platforms To Grow Your Email List
Growing a business has never been easier, you now have access to a lot of tools that not only make it easy to do mundane tasks but get you results too. Email marketing is one such thing that has benefited tremendously from automation and AI. You can use these...
How to Respond to Negative Customer Reviews – 25 Tips (and Why You Should)
In today’s digital world it’s impossible to please everyone. That’s just a fact. All business owners will, at one point or another, have to deal with negative customer reviews. No matter how hard you work at pleasing your customers and delivering exceptional customer...
How to Collect and Respond to Customer Reviews
With the advent of the Internet and the exponential growth of e-commerce, collecting customer reviews has increased. Earlier, most businesses only relied on personal interaction with customers to derive their feedback. However, today there are numerous ways for both...
How to use Human Behavioural Targeting to Speak to Your Customers
The digital age is dominated by banner blindness. Visitors to a site, unconsciously or consciously, ignore unrelated advertisements. Instead, they are more attentive towards tailored digital experiences that address their wants and needs. This is what human...
How to Use Transactional Emails in Your Sales Process
The first thing that comes to mind when we talk about using transactional emails is: “I want my customers to buy something”. This may be true but it doesn't mean that's all there is to it. There are other ways of using them and they can help you with different things...
3 Email Strategies to Win Customers to Your eCommerce Store
You’ve built a great eCommerce store; people are starting to find you, and sales are coming in. That’s great but are you following up with them? One of the most significant opportunities you have to build loyal customers and repeat business is by implementing an email...
How to Read Your Customer’s Mind
Do you want to read your customer’s minds and double your sales? Are you struggling with ways to increase your sales, attract your dream clients and ensure you’re not wasting money on your marketing efforts? Wouldn’t you love to be able to read your customer’s mind to...
Why Social Media works for Trades – 5 Tips
Social Media has become one of the most potent tools to bring business to your trades. With advertising options rising, more accessible, and easier to understand, there is no point in shying away from establishing a significant social media presence. But establishing...
10 Traits of a Highly Successful Salesperson
A great salesperson encompasses many traits in their career to become highly successful. Here is a list of the top 10 traits a great salesperson cultivates: 1. Speak to your clients’ needs, not your own.2. Understand your clients’ value system.3. Listen, really...
Seven Marketing Trends To Follow in 2021
Feel overwhelmed, uncertain and a little out of whack in your business with all that’s going on right now? Not sure how to adjust your campaigns to meet the new marketing trends for 2021? Should you keep calm and carry on? Or should you join the crowds and buy ALL the...
Website Content Matters – Here’s 6 Copywriting Tips
Most website content sucks because it's written for the business, not for the customer. Your website copywriting needs to talk like a human and have a sincere desire to inform and address your customers' needs. They don't care about you. They care about...
About me
For the past 25 years, I have been doing sales and marketing for businesses in the services and retail industries.
Kalleigh O’Togher
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